Posted on 109 Comments

THE ‘MISSED CALL’ PHENOMENON

by Vijoy Alexander

The ‘Missed Call’ phenomenon is a ‘Jugadi’ concept innovated and used mainly by Indians. The caller dial a number and when it rings once or twice he cuts the call; naturally, the person on the other end will call back; thus saves money by the caller. It is called Jugad.

Chotukool is a low-cost solution to preserving perishable foods for longer periods, mainly meant for villages who had never used a refrigerator before. Chotukool is the brainchild of Gopalan Sunderraman, Executive Vice President of Godrej & Boyce Manufacturing, a 100-year-old company based in Mumbai, India.  Chotukool is a 45-liter plastic container that can cool food to around 8 to 10 degrees on a 12-volt battery. Abandoning the compressor technology used in domestic fridges, it uses a thermoelectric or solid state cooling system. It does not have a front opening door but opens from the top to ensure that the maximum amount of cool air remains in the container when opened.  Chottucool the prestigious Golden Edison Awards. It is also a classic example of Jugadi.

View classic examples of Jugaad here

What is Jugadi?

 

Jugaad is a native Hindi word and which has become a buzzword all over the world and especially in management fields. It is the solution from out of the box thinking. It is the need of the hour, quick and using the locally available resources to fix the problems. ” Says a former Deputy Chief Engineer, Mr. Manoj Charantimath. He continues ” Developed countries have a routine and standard lifestyles with a set of solutions say X, Y, and Z and they use the best out of them. If any small problem arises in their lifestyles, they panic as they are not used to such problems. 

India is a developing country, every day one or the other person encounters typical problems. Solving the problems is part of their life. Different situations inspire ingenious solutions. To solve these problems one doesn’t need any special skills, big investments, in fact, the solutions are unplanned. They are intuitive and sixth sense solutions. It is a frugal innovation. They look very simple but very useful. “

According to Wikipedia ” Jugaad (alternatively Juggaar) is a colloquial Hindi (Devanagari: जुगाड़) and Punjabi word, which has various meanings depending on the situation. Roughly translated, jugaad is a “hack.”[1] It could also refer to an innovative fix or a simple workaround, a solution that bends the rules, or a resource that can be used in such a way. It is also often used to signify creativity: to make existing things work, or to create new things with meager resources.”. Recently, the word Jugaad is added to the Oxford Advanced Learners Dictionary too.

Jugad is a very raw innovative product or system invented for the immediate use. For example, a water bottle can be converted into a water spray.  Whether it involves broken belt buckles that have been replaced with forks, small chairs tied to the front of motorcycles to provide extra seating, or washing machines used to churn out the butter. Have you ever thought of fixing a cycle bell on your motorbike when the honk was not working? Examples of jugaad can be seen every day in India.

The world famous Dabbawallah of Mumbai is the prime example of Jugaad. The dabbawalas collect hot lunches in lunchbox from homes and restaurants and deliver to people at work in India. The empty boxes will be collected and returned to home before the worker reaches home. It is a network of over 5000 people delivering over 8 million lunches every year for the last 127 years. The error rate is 1 in 16 Million.

Around 8 million lunches are delivered every year by dabbawalas ( ) … And no better example of this intricate system shines through than in Mumbai. … process an efficient breeze for the last 127 years, feeding thousands daily.

Jugaad’s primitive version was an innovation out of situation especially for manipulation in one way or other. For example, empty mineral water bottles were used to refill ordinary water with a sealed cap and sold for a premium price.

Over the years the concept has changed from cunning to ingenious. The corporates and business schools refer the term ‘Jugaad’ as ‘ Crisis Management’ for ‘ Frugal Innovation’. In short, it is a ‘ make it with what you have to get it run.

The main problem with such innovations are it is not accepted widely and cannot be fitted to every situation. According to Rishikesha T Krishnan, a professor at IIM Bangalore, products made from jugaad do not count as innovation because they lack the ability to scale and do not fit with the aspirations of the mainstream Indian consumer.

But these small efforts can contribute to a larger innovation, at least one out of a thousand.

 

Reference Link: http://www.wipo.int/wipo_magazine/en/2013/06/article_0003.html

 

 

 

 

0 0 votes
Article Rating
109 Comments
Inline Feedbacks
View all comments
Coconut Oil Benefits
October 25, 2018 4:26 pm

Amazing! This blog looks exactly like my old one! It’s on a totally different subject
but it has pretty much the same page layout and
design. Great choice of colors!

Health Benefits of Coconut Oil
October 24, 2018 9:59 pm

Your means of telling everything in this post is actually good, every one
be able to simply be aware of it, Thanks a lot.

Health Benefits of Coconut Oil
October 24, 2018 8:33 pm

As the admin of this website is working, no question very
soon it will be famous, due to its feature contents.

Health Benefits of Coconut Oil
October 24, 2018 1:33 pm

Wow, this piece of writing is good, my younger sister
is analyzing such things, thus I am going to convey her.

Coconut Oil Benefits
October 23, 2018 10:55 am

I needed to thank you for this excellent read!! I certainly loved every little bit of it.
I have got you saved as a favorite to check out new stuff
you post…

Benefits of Coconut Oil
October 23, 2018 1:57 am

My spouse and I stumbled over here by a different website and thought I should check
things out. I like what I see so i am just following you.
Look forward to finding out about your web page again.

Health Benefits of Coconut Oil
October 21, 2018 7:00 pm

This information is invaluable. When can I find out more?

Health Benefits of Coconut Oil
October 21, 2018 10:23 am

I am extremely impressed with your writing skills as neatly as with the structure in your blog.
Is this a paid topic or did you modify it yourself? Anyway keep up the nice high
quality writing, it is uncommon to see a great blog like
this one today..

Coconut Oil
October 20, 2018 11:06 am

What’s up to all, as I am truly eager of reading this webpage’s post to be updated daily.
It contains good material.

Coconut Oil
October 20, 2018 5:19 am

Hello, i think that i saw you visited my web site so i came to
go back the prefer?.I am trying to find issues to improve my website!I assume its
good enough to make use of a few of your concepts!!

Coconut Oil Benefits
October 19, 2018 9:25 pm

Have you ever considered about including a little bit more than just your articles?

I mean, what you say is valuable and everything. Nevertheless
think about if you added some great images or video clips to give your posts more, “pop”!
Your content is excellent but with pics and videos, this site
could certainly be one of the most beneficial in its field.

Fantastic blog!

Benefits of Coconut Oil
October 19, 2018 7:28 pm

Hello, Neat post. There’s a problem along with your web site in internet
explorer, may test this? IE nonetheless is the market chief
and a large element of folks will leave out your magnificent
writing because of this problem.

minecraft secret free download
October 18, 2018 8:21 pm

Superb, what a web site it is! This weblog provides valuable data to us, keep it up.

minecraft secret free download
October 18, 2018 2:09 pm

I pay a quick visit day-to-day a few web pages and websites to read articles, but this web site provides feature based articles.

tinder dating site
October 17, 2018 7:19 pm

Hmm it seems like your website ate my first comment (it was extremely
long) so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
I too am an aspiring blog blogger but I’m still new
to everything. Do you have any suggestions for beginner blog writers?
I’d certainly appreciate it.

tinder dating site
October 16, 2018 8:31 pm

Piece of writing writing is also a fun, if you be acquainted
with then you can write or else it is complex to write.

tinder dating site
October 16, 2018 2:10 pm

Awesome article.

minecraft free download 2018
October 11, 2018 2:44 pm

Hey just wanted to give you a quick heads up and let you
know a few of the pictures aren’t loading correctly.

I’m not sure why but I think its a linking issue.
I’ve tried it in two different web browsers and both show
the same outcome.

minecraft free download 2018
October 11, 2018 11:43 am

I’m not that much of a internet reader to be honest but your blogs really nice,
keep it up! I’ll go ahead and bookmark your website to come back in the
future. Cheers

minecraft free download 2018
October 10, 2018 10:42 am

Howdy! Do you know if they make any plugins to protect against hackers?
I’m kinda paranoid about losing everything I’ve worked
hard on. Any recommendations?

minecraft free download 2018
October 9, 2018 8:36 pm

I have been browsing on-line more than three hours these days,
but I by no means discovered any fascinating article like yours.
It’s pretty worth sufficient for me. In my opinion, if all site owners and bloggers made just right content as you probably did,
the internet will be a lot more useful than ever before.

minecraft free download 2018
October 9, 2018 5:22 pm

If some one wants to be updated with latest technologies therefore he must be
go to see this site and be up to date daily.

minecraft free download 2018
October 9, 2018 4:27 pm

What’s up to all, it’s really a good for me to pay a
visit this website, it includes precious Information.

minecraft free download 2018
October 8, 2018 11:46 pm

I couldn’t refrain from commenting. Exceptionally well written!

minecraft free download 2018
October 8, 2018 6:35 pm

Very shortly this site will be famous amid all blogging people, due to
it’s pleasant content

minecraft free download 2018
October 8, 2018 3:31 pm

What’s up to every body, it’s my first pay a quick visit of this website; this web site includes amazing and really good stuff in favor of readers.

minecraft free download 2018
October 8, 2018 10:54 am

Excellent items from you, man. I’ve take note your stuff previous to and you’re just extremely fantastic.
I really like what you have acquired right here, certainly like what you’re
stating and the best way in which you are saying
it. You make it enjoyable and you still care for to stay it sensible.

I can not wait to read much more from you. This is
really a great site.

minecraft free download 2018
October 8, 2018 10:54 am

Excellent post. I’m facing many of these issues as
well..

minecraft
October 8, 2018 3:25 am

When someone writes an paragraph he/she retains the plan of a user in his/her
mind that how a user can know it. So that’s why this post is great.
Thanks!

minecraft
October 7, 2018 6:18 pm

Definitely believe that that you stated. Your favorite reason appeared to be on the net the
easiest factor to take note of. I say to you, I certainly get irked even as other people think
about worries that they just don’t recognise about. You controlled to hit the
nail upon the top and also outlined out the whole thing without having
side-effects , people can take a signal. Will probably be again to get more.
Thanks

minecraft
October 7, 2018 11:36 am

I do consider all the concepts you have presented to your post.
They are very convincing and will certainly work. Still, the posts are too brief for starters.

May you please extend them a bit from next time? Thanks
for the post.

minecraft
October 7, 2018 5:29 am

Hey! This post could not be written any better! Reading through this post reminds me of my good old room mate!

He always kept chatting about this. I will forward this write-up to him.
Fairly certain he will have a good read. Thanks
for sharing!

minecraft
October 7, 2018 12:26 am

Heya this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to
manually code with HTML. I’m starting a blog soon but have no
coding expertise so I wanted to get guidance from someone with experience.
Any help would be greatly appreciated!

minecraft
October 6, 2018 12:43 pm

I visit daily some web pages and information sites to read
content, but this website presents feature based writing.

minecraft
October 6, 2018 12:29 am

Hey there! I’ve been reading your website for some time now and finally got the bravery to go ahead and give
you a shout out from New Caney Texas! Just wanted
to mention keep up the great work!

minecraft
October 5, 2018 6:21 pm

Hmm is anyone else encountering problems with the images
on this blog loading? I’m trying to figure out if its a problem on my
end or if it’s the blog. Any responses would be greatly appreciated.

minecraft
October 5, 2018 4:16 am

Terrific work! This is the kind of info that are supposed to be shared
around the net. Disgrace on the seek engines for no longer positioning this submit higher!
Come on over and talk over with my web site . Thank you =)

minecraft
October 4, 2018 10:06 pm

I needed to thank you for this excellent read!! I absolutely loved every bit of
it. I’ve got you saved as a favorite to check out new stuff you post…

minecraft
October 4, 2018 3:55 pm

If some one wishes expert view regarding blogging and site-building afterward i suggest him/her to visit this web site, Keep up the good job.

minecraft
October 4, 2018 4:49 am

This is really fascinating, You are an excessively professional
blogger. I have joined your feed and look ahead
to in the hunt for more of your excellent post. Also, I
have shared your website in my social networks

1 2 3